Every month another vendor tells your firm it needs an AI search package.

Most of them are reselling work you already pay for, with a new name on the invoice.

On October 6, Juris Digital co-founder Matt Green breaks down what has actually changed about how law firms get found, what hasn't, and where firms are quietly wasting money right now.

THE MYTHS WE'RE GOING AFTER

  • "GEO is a new discipline that needs its own budget line." Some of it is genuinely new. A lot of it is SEO you're already paying someone to do.

  • "If you're not showing up in AI answers, you're invisible." Worth understanding what actually drives citations before you buy a solution to a problem you may not have.

  • "AI killed SEO." The firms signing the most cases right now would disagree. We'll look at what's still working and why.

WHAT YOU'LL LEAVE WITH

  • A plain-English explanation of what GEO is and which parts of it are repackaged SEO

  • How to tell a real AI search strategy from a markup

  • The specific questions to ask any agency pitching you an AEO or GEO package

  • Where to look in your own numbers to find budget that isn't producing signed cases

 

 

Meet the Speakers

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Matt Green
Co-Founder / VP of Innovation

 

Matt has spent a dozen years in legal marketing and has personally executed SEO campaigns for more than 100 law firms. He sets Juris Digital's strategic direction, and he does not believe in silver bullets or short-term thinking.

His study on how proximity affects law firm rankings in Google's Local Pack changed how a lot of agencies analyze rankings. He has written for Moz, Search Engine Journal and Above the Law, and hosts A Non-Billable Hour.

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Steve King
Director of Existing Growth, Juris Digital

 

Steve started his career as a copywriter and got hooked on SEO and content marketing. He has direct experience in the legal field and is clear about what digital marketing is actually for: new signed cases and new clients, measured against the firm's own goals.

He'll keep the conversation honest and make sure your questions get answered.